I Like Choco: A Display Font for Thoughtful Editorial Design
There is a moment in every editorial project when the design either clicks or falls flat. It usually happens while I am cycling through font libraries, searching for that one typeface capable of carrying the weight of a title without shouting. I needed something for a lifestyle blog refresh—a font that could anchor the header, accent the pull quotes, and feel equally at home in a free printable guide. The old design was functional but forgettable. It needed a voice. That is when I found I Like Choco. Its name felt playful, but its structure was quietly confident. I knew immediately it was the foundation I had been looking for.
The Visual Character of I Like Choco
I Like Choco is a display typeface that walks a careful line between clean geometry and warm personality. It is not overly decorative, but it is far from neutral. Each letterform feels meticulously crafted, with a steady rhythm that makes it incredibly easy to read at display sizes. The font carries a unique aesthetic that feels both modern and timeless, making it suitable for everything from book covers to editorial layouts. The letterforms have a distinct rhythm—a steady, even cadence that makes words feel grounded. The unique aesthetic is not loud; it is a quiet confidence that invites the reader to lean in. This is a font that understands the power of negative space and subtle curves. Its mood is approachable yet refined, exactly the tone I wanted for a blog focused on slow living and intentional design.
Defining Hierarchy with a Display Font
In any editorial layout, establishing a clear visual hierarchy is essential. I Like Choco excels at the top of that hierarchy. It is a display font through and through, meaning it shines in headlines, section titles, and chapter openers. I would not use it for long paragraphs of body text, as its strength is in commanding attention, not sustaining it over thousands of words. Instead, I reserved it for the blog header, the main article titles, and the decorative pull quotes that break up longer sections. This approach immediately gave the publication a cohesive identity. The font naturally guides the reader's eye, telling them exactly where to look first and what pieces of content deserve the most attention. For a magazine cover or a newsletter header, this kind of built-in hierarchy is invaluable.
A Real Project: Building a Cohesive Blog and Workbook
I was working on a redesign for a lifestyle blog and a companion workbook for a coaching course. The blog header needed to feel welcoming but authoritative. I typeset the blog name in I Like Choco, tracking it slightly looser to give it an airy, premium feel. For the coaching workbook, I used the font for the cover title and the section dividers. I designed a twenty-page coaching workbook titled The Intentional Year. The cover featured I Like Choco in a large, centered layout. Inside, each section opener used the font at a slightly smaller scale, paired with a delicate line divider. The pull quotes, reserved for key insights from the coaching content, were set in the font's heavier weight, making them impossible to skip. The consistent use of the typeface across the blog and the downloadable PDF created a seamless brand experience. It tied the digital presence to the printable product in a way that a generic font never could.
Readability in Print and on Screen
One of my primary concerns was how the font would perform in a PDF workbook intended for home printing. Display fonts can sometimes lose their charm in low-resolution exports or on uncoated paper. I Like Choco, however, held its structure beautifully. The clean lines remained crisp, and the generous spacing prevented the letters from bleeding together. It was equally effective on a high-resolution screen for the blog header and in a standard print layout for the worksheets. For a wedding guide or a recipe ebook, where readability and aesthetic appeal are equally important, this reliability is a major advantage. The font maintains its character whether viewed on a mobile device, a desktop monitor, or a printed page.
The Art of Font Pairing
A display font rarely works alone. The secret to a polished editorial design is pairing it with a reliable supporting typeface. For the body text of the blog articles and workbook, I reached for a neutral, highly readable serif font. The contrast between the confident, unique headlines of I Like Choco and the gentle flow of the serif body text was striking. It gave the reader clear visual cues: this is a title, this is a story. For captions and navigation, a clean sans serif font worked perfectly, adding a layer of modern simplicity without competing for attention. This classic pairing strategy is a staple in editorial design because it respects the reader's eyes while guiding them through the visual story. The right font pairing transforms a simple layout into a professional, publication-ready piece.
Extending the Visual Identity into Printables and Guides
Beyond the blog and workbook, I used I Like Choco to create a series of newsletter graphics and social media templates. The font's versatility meant it could scale down for a small Instagram story title or scale up for a full-page printable planner. It gave the entire content ecosystem a unified look. Readers began to associate the font with the calm, organized tone of the brand. Whether it was a free download, a course PDF, or a digital magazine feature, the typeface acted as a silent brand ambassador. For content creators and independent publishers, this kind of consistency builds trust and recognition over time.
Practical Considerations Before You Publish
Before I finalized the design, I took a moment to review the technical details of the font. I confirmed that the license covered commercial use, which is crucial for a blog that generates income and a workbook that is sold to clients. I checked the range of weights and styles included—having access to different weights of the same display font is a huge advantage for maintaining consistency. I also looked for alternates and ligatures, which can add a handcrafted feel to headers and logos. I evaluated the font's versatility. Does it include multilingual support for future growth? Are the file formats compatible with my design software? Understanding these details ensures the font is not just a one-time asset but a long-term investment in your brand identity. A premium font like I Like Choco deserves to be used thoughtfully and legally across all your projects.
Bringing It All Together
In the end, the choice of a typeface is a choice about the experience you want to create. I Like Choco helped me build a reading environment that felt calm, cohesive, and carefully considered. It is a versatile display font that brings a clean, unique character to any project, whether it is a blog header, a magazine cover, a newsletter graphic, or a printable guide. Ultimately, a great font choice is invisible to the reader but deeply felt. It shapes the mood, guides the eye, and builds a bridge between the content and the audience. I Like Choco helped me build that bridge with elegance and ease. For any blogger, publisher, or editorial designer seeking a premium display font that delivers on its promise of clean, unique quality, it is a choice that will elevate your work and delight your readers.
